FLOTUS Signature Colors


Everybody knows about Mamie Eisenhower’s deep and abiding love for the color pink but I ask you this:  why is there a dearth of information about Lady Bird Johnson’s favorite color? It’s yellow. I know this because duh of the one million photos of her selecting that color for important events like inauguration balls, state dinners and her daughter’s wedding.

As pretty as a little lady bird.

Here’s my theory, reeking of conspiracy though it is: Google up “Jackie Kennedy’s favorite color” and you will see the the revisionists have gotten their hands on yellow and reassigned it to Jackie O.  Photographic evidence of the period does not bear this out. I believe that there is a concerted effort to squash any association of the sunshine color to Lady Bird. It ain’t right, it just ain’t right. Here’s her inaugural ball ensemble:

Johnson presided over the 1963 event in a canary-yellow bateau-neck gown by John Moore. The down-to-earth First Lady ordered her dress through Neiman Marcus in Texas.

Here’s her philosophy on clothing:   “I like clothes—I like them pretty,” she told Time, “but I want them to serve me, not for me to serve them.”  Where have we heard that before? Oh that’s right – NOWHERE.

The color of this gown, which she wore to President Eisenhower’s Inaugural Ball, was officially called “First Lady Pink.”

“Although she always looked put together in her dresses, hats, and gloves, she was very mindful of her budget and did not worry about looking trendy.  “Knowing what to look for and how to tell a lasting fashion from a temporary fad has always helped me to shop intelligently,” she wrote to editors at the 1954 Fashion Press Week.”

link  Our Presidents

Color aside and generally speaking, styles selected for Inaugural ball gowns of the Republican First Ladies have endured and still look good. I’d wear Lady Bird’s ensemble today and I’d even give Mamie’s a whirl, even Barbara Bush’s. Who among you would  care to show up somewhere dressed in the bedazzled hazmat suit worn by Rosalyn Carter, the thigh-clinging eggplant wonder of Hillary Clinton or too-long toilet-paper dream of the current FLOTUS?